National University Hospital (NUH) launched an appreciation campaign to honour the dedication and compassion of its nursing staff to celebrate Nurses' Day. A series of collaterals, including a press advertisement, was created to highlight the invaluable contributions of nurses and to celebrate their unwavering commitment to patient care.

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The campaign’s creative direction centred on inclusivity and heartfelt gratitude. Patients of different ages and ethnicities were photographed holding a heart-shaped “thank you” card, each inscribed in a different language. This simple yet powerful visual device symbolised unity, diversity, and sincerity—reflecting Singapore’s multicultural identity while amplifying the collective appreciation for nurses. The heart motif reinforced warmth and care, aligning with the very essence of the nursing profession.