Merdeka 118 is a 118-storey skyscraper, the tallest building in Kuala Lumpur, Malaysia, it is also the second tallest building in the world, behind Burj Khalifa, Dubai, UAE. The building is a mix of office spaces, hotels, retail outlets, and an observatory floor which will be the highest observation deck in Southeast Asia.

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As the lead creative for this two-year project, I worked closely with the Senior Art Director to shape the brand’s overarching design direction. I translated this vision into a cohesive, scalable design system applied consistently across all brand touchpoints—spanning digital platforms, print materials, and other online and offline collateral—ensuring the Merdeka 118 brand projected sophistication, unity, and lasting impact.