Ibenma is a leading brand of children's furniture established since 2010 in Singapore. Known for its innovative modular children's bed system, it can cater to a wide range of needs, serving toddlers, teenagers, and adults with a single model that offers hundreds of options for bunk beds and loft beds.

The video uses hand-drawn illustration combined with stop-motion animation to create a playful yet approachable storytelling style. This choice brings warmth and charm to the brand narrative, making complex information feel simple and engaging. The tactile, crafted feel of stop-motion adds authenticity, while the illustrations reinforce a child-friendly, imaginative tone. Together, they shape a visual language that is both distinctive and memorable, aligning perfectly with iBenma’s family-focused identity.