SK-ll Tokyo Olympic Social Campaign
Project Type
Integrated Campaign Development
Role
Freelance Designer
Skills
Ideation, Print Design, Collaboration,
Design Adaptation, Integrated Design Execution
Japanese skincare brand SK-II has chosen the travel retail channel for the global launch of its first animated anthology series – “VS” which highlights the societal pressures faced by women through the experiences of six Olympic athletes–Simone Biles, the world’s most decorated gymnast, LiuXiang, world record swimmer, Ishikawa Kasumi, table tennis player and two-time Olympic medalist, Ayaka Takahashi and Misaki Matsutomo, badminton duo and Olympic gold medalists, Mahina Maeda, surfer and Hinotori Nippon, the Japan Volleyball team, competing at Tokyo Olympic. The series aims to inspire every woman that they have the power to #CHANGEDESTINY.
The series premiered in Hainan, China alongside the debut of an immersive social retail pop-up store in Sanya’s Haitang Bay Duty Free Shopping Centre in partnership with China Duty Free Group.
